The redmen of Liverpool Football Club - G. A Rowlands

In the last years of the 19th century an American tobacco company, Allen and Ginter, began inserting plain cards called 'stifeners' into packets of cigarettes to protect their products from being crushed. It was swiftly exploited for commercial purposes: to advertise other products and then illustrate the cards with popular personalities. These collectables swiftly became a phenomenon. Now Rowlands has shared his passion. Featuring every Liverpool player featured in this medium, along with biographical details and contextual notes, Rowlands tells the story of the cigarette card craze. Presented in full colour.