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The reputation economy - Michael Fertik

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The reputation economy - how to optimize your digital footprint in a world where your reputation is your most valuable asset
Michael Fertik
Crown Business
UK Publication Date

Reputation is power.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.

Here, Michael Fertik, CEO of and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.

You will learn:

What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results.

How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors.

Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers.

Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber

How to create false tails and digital smokescreens to hide the negative information that's out there

With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet.

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Michael Fertik is the CEO and Founder of, the world leader in digital reputation and privacy management. Frequently recognized as the chief global champion of data privacy and reputation, he is a World Economic Forum Technology Pioneer, a member of the WEF's Global Agenda Council on the Future of the Internet, Lecturer at Harvard Law School, and the inventor of multiple patents in the field of Internet technologies. A graduate of Harvard College and Harvard Law School, Michael lives in Palo Alto, California.

David Thompson was the first General Counsel and Chief Privacy Officer of A former clerk for Justice Antonin Scalia, his a graduate of Yale College and Stanford Law School. He is a lawyer and business executive. He lives in Los Angeles, California.

"As the founder of, Michael Fertik is already a visionary entrepreneur. With the Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools tobuild authentic digital reputations and bethe architects of our own digital futures."
-Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive

"In the Networked Age, as we share more and more information aboutourselves online, reputation becomes an increasingly essential asset. While manypeople are vaguely aware of this fact, few have thought about it as deeplyas Michael Fertik has. His new book shows the many ways that we produce data about ourselves -- and how we can harness the power of reputation tothrive in ournew highly transparent, highly connected world."
-Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance.

"How do you become 'reputation rich' in a world where reputation is more valuable than money or power? Ask Michael Fertik...or read this book. This is a detailed glimpse of your future. Ignore it at your peril."
- Tim Ferriss, tech investor and author of The 4-Hour Workweek

"Michael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn't scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world's leading authority on our new reputation economy, but he's invested his considerable intellect in writing the definitive study of this economy. A must read by technology's most provocative CEO/writer."
-Andrew Keen, author of Digital Vertigo and Cult of the Amateur

"Who are you? You thought you knew, but Michael Fertik explains in his fascinating book that how other people see you isn't under your control. This Silicon Valley veteran lays out in shocking detail what he's learned, and how to protect ourselves in a world that seeks to make our personal data impersonal--by applying analytics to limit or expand our rights and opportunities."
- David Kirkpatrick, author, The Facebook Effectand founder, The Techonomy Conference

"In our digital age, where the world is teeming with data, a good reputation is becoming a scarce good. The emerging Reputation Economy is profoundly influencing our opportunities and choices. Read this book, not just to know why, but to understand how you can thrive in this brave new world."
-Viktor Mayer-Schnberger, Professor of Internet Governance, Oxford University and co-author of Big Data

"As much or more than anyone else, Michael Fertik understands both the perils and promise of the growing (and inevitable) Reputation Economy. Now he has written a clear-eyed critique of how Big Data and Big Analytics will shape our futures, and how all of us can optimize our digital dossiers to be successful in this brave new world."
-Jon Leibowitz, former Chairman of the Federal Trade Commission."

First edition
Keyword Index
Online identities - Social aspects.|Online social networks.|Reputation.|Internet in publicity.|Public relations .|Success in business.
Country of Publication
New York (State)
Number of Pages

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