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The smart selling book - Mark Edwards

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The smart selling book - using brains, not brawn, to succeed in sales
Mark Edwards
Paperback / softback
LID Publishing
UK Publication Date

Many lessons in sales (and in life) can only really be understood with the benefit of hindsight - for with hindsight comes a broad and deep perspective along with a greater understanding and acceptance of the strengths and weaknesses of ourselves and of others. Distilled into this compact volume is a collection of sales related insights, lessons, strategies and techniques that have been passed on, acquired, discovered and experientially learned (sometimes painfully) during a 30-year sales career that has taken the author all over the world. Described with a mix of written and visual explanations, hand drawn graphics and illustrations - each piece of advice is presented to aid understanding and to develop a more considered, smarter approach to overcoming many of today's sales-related problems and situations.

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

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Mark Edwards is the founder of Whiteboard Strategies Ltd, a consultancy that specializes in sales strategy, training and visual communications. He is the author of The Visual Communications Book (part of LID's Concise Advice series).

Keyword Index
Country of Publication
Number of Pages
xiii, 106

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