The strategic role of marketing - Adrian H. T Davies

9780077078546

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Title
The strategic role of marketing - understanding why marketing should be central to your business strategy
Author
Adrian H. T Davies
format
Hardback
Publisher
McGraw-Hill Education
Language
English
UK Publication Date
19950623

This is an easy to read and useful book which demonstrates the author'||'''s broad understanding of the subject and wide experience. The theory is well backed by practical examples which help to get the thinking right and translate it into effective action. The Strategic Role of Marketing emphasizes the importance of a harmonious partnership between marketing and strong strategic leadership to produce strategies which attain and sustain outstanding results. The author inspires the modern business professional to utilize the textbook theory by providing practical guidelines and examples that may be easily introduced and applied.

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Type
BOOK
Keyword Index
Marketing.|Strategic planning.
Country of Publication
England
Number of Pages
205

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