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The sustainability effect - Arlo Kristjan O Brady

9781403991713
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Title
The sustainability effect - rethinking corporate reputation in the 21st century
Author
Arlo Kristjan O Brady
format
Hardback
Publisher
Palgrave Macmillan
Language
English
UK Publication Date
20050915

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

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Dr. Arlo Brady is Special Advisor at the strategic marketing and communications consultancy Freud Communications. In his role Arlo provides counsel on sustainable development, corporate responsibility and reputational issues to a range of senior business leaders, consumer brands, public sector bodies and global corporations. Arlo is also a research associate at the Judge Business School, Cambridge University, UK.

Type
BOOK
Edition
2005
Keyword Index
Corporate image.|Sustainable development.|Social responsibility of business.
Country of Publication
England
Number of Pages
175

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