The ultimate book of business brands - Des Dearlove

The greatest brands of all capture the hearts, minds and dollars ofthe whole world. They break out of buisness and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it? An ultimate Book from Capstone

Des Dearlove writes for The Times and other leading international business magazines. He is the author of Key Management Decisions and co–author with Stuart Crainer of Gravy Training. Stuart Crainer is the author of a series of classic business books including The Ultimate Business Library, The Ultimate Business Guru Book and The Ultimate Book of Business Quotations. He is co–author with Des Dearlove of Gravy Training.