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The Values Economy - Alan Williams

9781912555802
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Title
The Values Economy - How to deliver purpose-driven service for sustained performance
Author
Alan Williams
format
Paperback / softback
Publisher
LID Publishing
Language
English
UK Publication Date
20210311

We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co-owned by all stakeholders - employees, service partners, local communities, investors and customers. This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.

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Alan Williams has a track record of success in devising holistic SERVICEBRAND strategies. Alan has more than 30 years of senior leadership experience in customer service-based businesses.

Type
BOOK
Country of Publication
England
Number of Pages
224

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