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The way of the guerrilla - Jay Conrad Levinson

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Title
The way of the guerrilla
Author
Jay Conrad Levinson
format
Paperback / softback
Publisher
Mariner Books
Language
English
UK Publication Date
19990801

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

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Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Type
BOOK
Keyword Index
Management.|Entrepreneurship.
Country of Publication
Massachusetts
Number of Pages
256

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