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The worst hotel in the world - KesselsKramer

9781861543110
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Title
The worst hotel in the world - the Hans Brinker Budget Hotel, Amsterdam
Author
KesselsKramer
format
Paperback / softback
Publisher
Booth-Clibborn Editions
Language
English
UK Publication Date
20090401

For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market.

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Type
BOOK
Keyword Index
Youth hostels - Netherlands - Amsterdam.|Youth hostels - Netherlands - Amsterdam - Pictorial works.|Hotels - Netherlands - Amsterdam.|Hotels - Netherlands - Amsterdam - Pictorial works.|Amsterdam (Netherlands) - Buildings, structures, etc.
Country of Publication
England
Number of Pages
224

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