Think and Sell Like a CEO - Anthony Parinello

Discover the Sales Secrets of Corporate America's Top Movers and Shakers!

At a time when integrity of America's corporate leaders is in question and their business practices are under intense scrutiny, bestselling author Anthony Parinello takes us inside the minds of principled CEOs in his new book Secrets of VITO: Think and Sell Like a CEO.

Packed with proven, street mart strategies, tactics, and lessons from the best minds in business, this must- have guide for anyone who sells reveals how top-selling CEOs sell their prospects, customers, partners, employees, stockholders, and themselves. You'll discover:

• How to think strategically and act tactically
• The operating principles behind the way ethical CEOs sell
• The 10 commandments of CEOs who sell
  
• How CEOs handle objections
• How CEOs increase loyalty from existing customers
• 25 ways to diagnose prospects

With over 28 years of award-winning sales performance, Anthony Parinello is the country's foremost expert on selling to top decision- makers. Over 1 million business professionals and 65 of the Fortune 100 have embraced his techniques. Now you can, too.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide