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Tourism management - Arch G Woodside

9781845933234
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Title
Tourism management - analysis, behaviour and strategy
Author
Arch G Woodside
format
Hardback
Publisher
CABI
Language
English
UK Publication Date
20071218

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed.
Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

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Type
BOOK
Keyword Index
Tourism - Management.
Country of Publication
England
Number of Pages
528

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