Viral marketing in a week - Richard Perry

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground.



This book concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.

Richard Perry's experience includes global branding programmes and integrated marketing initiatives for a number of large, international accounts. He is currently a Business Development Director for Gyrogroup.

Andrew Whitaker currently works for online marketing specialists DS.Emotion, developing integrated programmes which build a sustainable competitive advantage and demonstrate real return on investment for both business and consumer brands.