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Whatever you think think the opposite - Paul Arden
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Title
Whatever you think think the opposite
Whatever you think think the opposite
Author
Paul Arden
Paul Arden
format
Paperback / softback
Paperback / softback
Publisher
Penguin Publishing Group
Penguin Publishing Group
Language
English
English
UK Publication Date
20060310
20060310
Description
The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be.
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
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