The streaming habits of a nationThe streaming habits of a nation

What is the UK streaming, and how are we doing it?

TV and movie landscapes are fast changing, with streaming services like Netflix offering everything from new releases to old favourites available any time at the touch of a button. We surveyed the nation to reveal what the new streaming etiquette is, how our viewing habits have changed, and what’s worth watching.

THE VIEWING HABITS OF A NATION

Watching back-to-back episodes of a great series is easy to do with streaming services’ auto-play function, but how many does it take to make it into a binge? Take a look at how much the average person is streaming and see how you compare.

Episodes and binging
Average number of episodes watched per sitting
Max number of episodes watched per sitting
Number of episodes in one sitting for it to be considered a ‘binge’
Chart Chart
Number of paid streaming subscriptions
Age group
Subscription
16-24
Pound iconPound iconPound icon
25-34
Pound iconPound iconPound icon
35-44
Pound iconPound icon
45-54
Pound iconPound icon
55+
Pound icon

Average
Pound iconPound icon
Time spent streaming
Time spent watching streamed content each day
Longest time spent streaming
Chart Chart

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COUPLES WHO STREAM TOGETHER

Ever promised to watch a series with your partner but found yourself bored, alone and tempted to find out what happens in the next episode without them? Well, our survey shows you’re not alone.


Of all the people that have agreed to watch a series with their partner...

39%
Watched it without their partner anyway.
33%
Re-watched it with their partner, pretending they never watched it.
28%
Had an argument with their partner about one watching something without the other.
24%
Watched it without their partner to annoy them after an argument.
24%
Lied about watching it.
21%
Have fallen out with their partner over choosing something to watch.

LOCKDOWN VIEWING HABITS

Whilst cooped up in the safety of our own homes for lockdown, how many have turned to their TV to fill the extra time? Some of us have turned to the nostalgia of our old favourite series and purchased physical media to own them forever.


The average person has watched three series since lockdown began.
Over half of the UK (51%) have increased the amount of TV/Films they stream since lockdown began.
1 in 5 (21%) of people have purchased physical media since lockdown started.
Over half of the UK (52%) have re-watched one or more of their favourite series in lockdown.

What's worth watching?

With so much content out there, it’s hard to know what to watch. We found out what the nation really thinks about some of the most popular TV series of the past decade.

The most watched series
Rank
Series
% respondents who have seen it
1
Sherlock
55%
2
Peaky Blinders
53%
3
Game of Thrones
51%
4
Line of Duty
51%
5
Killing Eve
51%
6
Breaking Bad
48%
7
The Walking Dead
47%
8
Stranger Things
44%
9
Chernobyl
42%
10
Homeland
40%
11
The Crown
39%
12
Suits
37%
13
Black Mirror
36%
14
Westworld
35%
15
Fleabag
35%
16
The Wire
33%
17
Ozark
28%
18
Top Boy
26%
19
Power
26%
20
Mind Hunter
25%
Most overrated by viewers
Rank
Series
1
Westworld
2
Suits
3
Fleabag
4
Power
5
The Walking Dead
Most bingeworthy by viewers
Rank
Series
1
Breaking Bad
2
Line of Duty
3
Stranger Things
4
Chernobyl
5
Game of Thrones
Most overrated by age group
Age group
Series
16-24
Game of Thrones
25-34
Top Boy
35-44
Fleabag
45-54
Power
55+
Westworld
The most binge-worthy shows by city

Choose a city to see their most binge-worthy show.

Map of the UK Map of the UK
Line of Duty
Peaky Blinders
Line of Duty
Line of Duty
Game of Thrones
Game of Thrones
Line of Duty
Peaky Blinders
Line of Duty
Breaking Bad
Line of Duty
Peaky Blinders
Stranger Things
Peaky Blinders
Sherlock
Line of Duty
Killing Eve

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