It’s safe to say, over the past 12 months, the world has consumed more television than ever before, with many shows inspiring viewers across the globe to take to their social media to share their opinion.
Here at musicMagpie we are bringing you the Twitter TV Awards, celebrating the most popular shows of the last 12 months and their best-known characters.
Stay tuned as we use social listening data to uncover which TV characters win awards from most talked about and most loved, through to which characters received the most positive or negative reception online.
It’s safe to say, over the past 12 months, the world has consumed more television than ever before, with many shows inspiring viewers across the globe to take to their social media to share their opinion.
Here at musicMagpie we are bringing you the Twitter TV Awards, celebrating the most popular shows of the last 12 months and their best-known characters.
Stay tuned as we use social listening data to uncover which TV characters win awards from most talked about and most loved, through to which characters received the most positive or negative reception online.
The most talked about TV character is Euphoria’s Rue. Not only did the HBO character get the most fans talking in the last year, she also bagged the top prize for the most loved TV character.
Taking second place is Klaus from Umbrella Academy. Known for his quick wit and no-nonsense talking, it’s no surprise to see him in a top spot.
In third is Villanelle from the BBC drama Killing Eve and the fictional character from Luke Jennings’s novel Codename Villanelle. First hitting our screens in 2018, this Russian assassin is talked about for her fashion sense as much as she is for her ruthless persona.
In a time when we all needed a little escapism, we immersed ourselves in shows full of characters that made us laugh, cry, fall in love, feel infuriated - sometimes all at the same time.
Take a look to see if your favourite TV characters of the last year were amongst the winners and nominees.
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We researched the most popular TV characters from some of 2020's biggest TV shows, before using customised Brandwatch queries to measure the amount of conversation around each one. We then built separate social listening queries around four key categories to measure the respective conversation around each character. Some characters / TV shows were removed from the study due to the accuracy of the query. Data taken from Dec 2019 to Jan 2021.
Please note, this information is purely for entertainment purposes and may not be 100% accurate or definitive.