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An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a strongerappreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.

An introduction to public relations and communication management - Joy Chia

9780195578607
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Title
An introduction to public relations and communication management
Author
Joy Chia
format
Paperback / softback
Publisher
Oxford University Press
Language
English
UK Publication Date
20120927

An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a strongerappreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.

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Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President.
 
Dr Gae Synnott is the director of Synnott Mulholland Management Services (SMMS), a Perth-based management and communications consultancy, and is a Fellow of the Public Relations Institute of Australia (PRIA). SMMS, which has been in operation since mid 1997, provides advice mainly to state and local government, as well as to the resources sector in Western Australia.

Type
BOOK
Edition
Second edition
Keyword Index
Public relations.
Country of Publication
Australia
Number of Pages
xxi, 434

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