You've never seen a watch like this.
This watch has a display that never sleeps.
With the new Always-On Retina display, you always see the time and your watch face.
It can be customised any way you like.
Choose a case and pair any strap in the Apple Watch Studio.
With materials you'll love.
Aluminium, stainless steel, titanium or ceramic? It's your call.
This watch helps you smash your fitness goals.
There are workouts for every way you exercise. And advanced metrics for every level of athlete.
And motivates you to move, exercise and stand.
The Activity rings track your progress and inspire you to sit less, move more and exercise every day. You can even compete with friends in challenges.
And streams your favourite 50 million songs.
Listen to the entire Apple Music library, not to mention podcasts and audiobooks.
This watch has a great sense of direction.
With a compass that also shows your elevation, you're ready for all life's twists and turns. And ups and downs.
And lets you go without your phone.
With cellular connectivity you can call from a hike, text from the surf or stream music on the slopes. All with just your watch.
And pay for stuff, fast.
Get your morning coffee, go shoe shopping or eat out. Do it instantly and securely with Apple Pay.
And talk Siri's ear off.
Search a topic online, identify a song with Shazam, start a workout or lower the blinds.
Did we mention this watch tells time?
With more than a hundred watch faces and infinite ways to personalise them, there's never been a watch like this.
See Apple Watch Series 5 in AR.
Open this page in Safari on your iPhone or iPad to view Apple Watch Series 5 in AR.