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Brand lands, hot spots & cool spaces - Christian Mikunda

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Title
Brand lands, hot spots & cool spaces - welcome to the third place and the total marketing experience
Author
Christian Mikunda
format
Hardback
Publisher
KoganPage
Language
English
UK Publication Date
20040528

To successfully establish an emotional bond with a customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. In this riveting book we are shown how this is achieved in public spaces all over the world. Known as "Third Places" these are locations, apart from home and work, that we choose to visit.

A master of mood management, the author draws on his extensive experience of working with marketers, designers and architects to create pleasurable and memorable sensory experiences. We're given a unique and fascinating insight into how people's emotions are influenced through light, colour, smell, sound and other sensory triggers.

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Dr Christian Mikunda, internationally acclaimed dramatist, guru, psychologist and trend scout, specializes in advising companies worldwide on mood management in public spaces. Today he works with teams involving some of the world's most influential architects.

Through his consultancy, CommEnt, he advises TV stations, shopping malls, hotel chains, museums, branded product manufacturers and city centres. He lectures at the University of Vienna.

"The best marketing book of the past 20 years."
Dr H Maise, Director, Vienna International Airport

"The core concepts of Mikunda's work are the most highly debated topics in environmental design today... an incisive and useful roadmap for understanding this new landscape."
Gregory Beck, Director, The Experience Architecture Forum at Harvard University

"Mikunda acts as a tour guide to the world's 'third places' revealing the secrets of how they work."
Financial Times, Germany

"Mikunda is a guru and mastermind of new experience worlds."
Visa Magazine

Type
BOOK
Keyword Index
Special events - Marketing.|Special events - Planning.
Country of Publication
England
Number of Pages
221

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