Part of a series looking at large, well-known companies which supply the needs of the modern consumer and, some would say, create the demand for their developing products. This book looks at the history of the Coca Cola company and the characters of the people who founded it. It examines the concept of the business - the "great idea" that started it and the skills and industry that turned it into the massive concerns that it is today.;The reader can learn how any business operates. The books in this series look at research and development, production and quality control, finance, marketing and sales. They examine competition, work forces and management, ethics, and every aspect of the business from its foundation to its present day situation and prospects for future growth.;Each book in the series contains an exciting challenge to the reader to think up his or her own idea for a product to develop, and guidance as to how their "business" could become a going concern.