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Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
  • Written clearly and simply, and devoid of jargon
  • Covers both the empirical and theoretical ground in a lively manner
  • Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

Consuming television - Bob Mullan

9780631202349
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Title
Consuming television - television and its audience
Author
Bob Mullan
format
Paperback / softback
Publisher
Wiley Blackwell
Language
English
UK Publication Date
19970227

Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.

  • Written clearly and simply, and devoid of jargon
  • Covers both the empirical and theoretical ground in a lively manner
  • Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

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Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.

"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian University

Type
BOOK
Keyword Index
Television viewers.|Television programs.|Television broadcasting - Social aspects.
Country of Publication
England
Number of Pages
245

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