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From brand vision to brand evaluation - L De Chernatony

9780750646147
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Title
From brand vision to brand evaluation - strategically building and sustaining brands
Author
L De Chernatony
format
Paperback / softback
Publisher
Butterworth-Heinemann
Language
English
UK Publication Date
20010410
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Type
BOOK
Keyword Index
Brand name products.|Trademarks.|Product management.
Country of Publication
England
Number of Pages
293

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