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Getting hits - Don Sellers

9780201688153
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Title
Getting hits - the definitive guide to promoting your Web site
Author
Don Sellers
format
Paperback / softback
Publisher
Peachpit Press
Language
English
UK Publication Date
19970429

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.

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Don Sellers has spent three years researching, writing and editing Zap! A Stanford-trained documentary filmmaker, Don has interviewed dozens of experts and reviewed all major studies on the subject. He's traveled the world working on PBS documentaries, for such programs as Frontline, Discover, and The AIDS Quarterly.

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Type
BOOK
Keyword Index
Internet marketing.|Internet advertising.|Web sites - Marketing.
Country of Publication
California
Number of Pages
208

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