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Gimme! - John Hallward

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Title
Gimme! - the human nature of successful marketing
Author
John Hallward
format
Hardback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
20070320

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

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John Hallward started his career with Procter & Gambleand Johnson & Johnson. He then cofoundedthe Canadian firm ofTandemar Research Inc., a leader in tracking advertising campaignsfor top advertisers. After Tandemar was acquired by Ipsos, he wenton to become Director of Global Product Development for Ipsos ASI,where he is also a member of the board.
Visit www.gimmebook.com

Type
BOOK
Keyword Index
Advertising - Brand name products.|Brand name products - Marketing - Management.|Human behavior.
Country of Publication
New Jersey
Number of Pages
216

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