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Lifting the lid on a billion-dollar industry, this is a critical expos of the tactics used bypublic-relationscompanies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.

Inside spin - Bob Burton

9781741752175
£ 9.59
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Title
Inside spin - the dark underbelly of the PR industry
Author
Bob Burton
format
Paperback / softback
Publisher
Allen & Unwin
Language
English
UK Publication Date
20080401

Lifting the lid on a billion-dollar industry, this is a critical expos of the tactics used bypublic-relationscompanies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.

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Bob Burton is a freelance journalist and the managing editor of SourceWatch, an online database on the global PR and lobbying industry.He is thecoauthor of Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign.

"While journalists surrender to the increasing mastery of the misinformation industry, media consumers will more often need to become their own gatekeepers. Bob Burton's Inside Spin is a comprehensive guidebook." —Chris Masters, ABC TV Four Corners


"A punchy and passionate book that tells us things we need to know about both PR and journalism." —Margaret Simons, author, The Meeting of the Waters

Type
BOOK
Keyword Index
Public relations.|Public relations - Australia.|Mass media - Influence.
Country of Publication
Australia
Number of Pages
324

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