Hurry, item low in stock!
In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization.

The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank of theory and practice for advertising students and professionals.

International advertising - John Philip Jones

9780761912446
£ £6.09
Hurry only 1 in stock!
FREE Delivery on ALL Orders!
Title
International advertising - realities and myths
Author
John Philip Jones
format
Hardback
Publisher
SAGE
Language
English
UK Publication Date
20000128

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization.

The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank of theory and practice for advertising students and professionals.

We are Rated Excellent on Trustpilot
Here's what you say about us...
Type
BOOK
Keyword Index
Advertising.|Advertising media planning.|Comparative advertising.
Country of Publication
California
Number of Pages
412

FREE Delivery on all Orders!