This is a new and exciting text for those studying A level business studies and could also be used by those doing a GNVQ or HND. The book has been specifically designed to fit the new A level syllabus.;Features of the book include: * chapters that focus first on provocative and relevant issues before going on to look at how business studies can be used to investigate and understand these * integrated case studies to help link different areas of business * a vast number of case studies, essay questions, data response questions and multiple choice questions from the boards are supplied to help exam preparation * definitions of all key terms used supplied in the margin in an easy to use form * IT and other core skills integrated into assignments * includes guidelines for an enterprise project and other integrated assignments * attractive and well illustrated;Designed for today's student, the lively practical approach taken by this book will enable students to apply their knowledge to the world around them and encourage them to question concepts