Living tomorrow's company - Mark Goyder

Living Tomorrow?s Company is written for all those who care about the success of business - be they entrepreneurs, managers, investors, policymakers, educators or citizens. It describes an inclusive approach which defines success in relation to all the stakeholders involved with a company, including the local community, employees, investors, suppliers, customers and society generally. It puts people and their relationships at the heart of the successful business. This sounds deceptively obvious: in practice it is the recipe for a never-ending search for improvement. - - Mark Goyder, who worked in manufacturing industry for 14 years before creating the Tomorrow?s Company inquiry, describes the battle between two views of business: one of which reduces it to a narrow concept of contracts and transactions; the other an inclusive approach which is about inspiring people to produce extraordinary results by concentrating on the human beings whose needs lie behind every business relationship. - - The book offers action agendas for managers, educators and investors. Its compelling logic and direct style makes it a stimulating and entertaining answer to the questions ?What is a company for?? and ?What will a business need to do differently if it is to succeed today and tomorrow??