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Media analysis techniques
Arthur Asa Berger
Paperback / softback
UK Publication Date

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques-semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory-have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories.

Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations. The book is an excellent supplementary textbook for courses on media research methods as well as many other courses in Mass Communications.

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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003.. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2010), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010) and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages and a dozen of his books have been translated into Chinese . Professor Berger is married, has two children, four grandchildren, and lives in Mill Valley, California.

His e-mail address is [email protected]

3rd Edition
Keyword Index
Mass media - Methodology.|Mass media criticism.
Country of Publication
Number of Pages

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