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Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.

The marketing gurus - Chris Murray

9781591841050
£ 2.89
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Title
The marketing gurus - lessons from the best marketing books of all time
Author
Chris Murray
format
Hardback
Publisher
Portfolio
Language
English
UK Publication Date
20060720

Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.

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Type
BOOK
Keyword Index
Marketing.|Marketing - Abstracts.
Country of Publication
New York (State)
Number of Pages
290

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