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The marketing of services - Donald W Cowell

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Title
The marketing of services
Author
Donald W Cowell
format
Paperback / softback
Publisher
Heinemann on behalf of the Institute of Marketing and The CAM Foundation
Language
English
UK Publication Date
1984
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Type
BOOK
Keyword Index
Professions - Marketing.|Service industries - Marketing.
Country of Publication
England
Number of Pages
340

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