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The meaningful brand - Nigel Hollis

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Title
The meaningful brand - how strong brands make more money
Author
Nigel Hollis
format
Hardback
Publisher
Palgrave Macmillan
Language
English
UK Publication Date
20131018

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

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Nigel Hollis is executive vice president and chief global analyst at Millward Brown. Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown's most successful research solutions. He has a popular brand blog called Straight Talk with Nigel Hollis. A four-time winner of WPP's Atticus Award. He lives in Vermont.

"Nigel Hollis offers one of the most concise and useful texts on not just what a meaningful brand is, but a practical guide and workbook on how to build and cultivate a powerful brand" - B2B Marketing

Type
BOOK
Edition
2013
Keyword Index
Brand name products.|Branding (Marketing)|Product management.
Country of Publication
New York (State)
Number of Pages
xiii, 225

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