A culture of purpose - Christoph Lueneburger

Building a culture of purpose is one of the greatest challengesfacing modern leaders, as today's best minds are looking formeaning, not just jobs. More than any other single factor, culturesof purpose power winning organizations, attracting the smartest,most creative, most passionate talent.

For leaders building cultures of purpose, the commercial pursuitof sustainability provides the most reliable blueprint. Whilesustainability has been commonly misconstrued as a description of aset of problems, Christoph Lueneburger shows that it is really asolution to problems, capable of inspiring people and forgingcultures.Sharing his exclusive, in-depth dialogues with chiefsustainability officers, CEOs, and board chairmen, Lueneburgerreveals how sustainability works at places where it works best,including Chrysler, Unilever, TNT, Walmart, and Bloomberg.Featuring a clear three-phase process that helps leaders assess thetalent needed to develop organizations characterized by energy,resilience, and openness, A Culture of Purpose offersleaders the right questions to ask in order to:

• Tap and Nurture Your Current Corporate Strengths: Learnhow to recognize, cultivate, and leverage the competencies of yourcurrent talent to develop your leadership team.
• Hire the Right Team: Ask the right questions to identifythe innate personality traits in potential new hires, regardless oflevel and function, to bring on board those most likely to succeedin and shape your organization.
• Craft Your Culture: Create an environment that unleashesthese competencies and traits and pushes them to the fore. Shapehow people relate to one another and collectively go for what wouldbe out of reach to them individually.

Many books have described the "what" and the "how" ofsustainability, but this is the first to reveal the "who."Lueneburger changes dated preconceptions to show thatsustainability is not an ideological mindset but a cultural traitof a resilient business. For leaders ready to build and strengthena winning business, A Culture of Purpose is an education, arevelation, and an invitation to the next generation ofsuccess.