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Advanced strategic management - Mark Jenkins
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Title
Advanced strategic management - a multi-perspective approach
Advanced strategic management - a multi-perspective approach
Author
Mark Jenkins
Mark Jenkins
format
Paperback / softback
Paperback / softback
Publisher
Red Globe Press
Red Globe Press
Language
English
English
UK Publication Date
20151113
20151113
Description
This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy.
Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students' understanding of strategic management.
Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students' understanding of strategic management.
This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.
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