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Advertising - Jen Green
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Title
Advertising
Advertising
Author
Jen Green
Jen Green
format
Paperback / softback
Paperback / softback
Publisher
Wayland
Wayland
Language
English
English
UK Publication Date
20160530
20160530
Description
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?
Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
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