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Advertising and society - Carol J. Pardun
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Title
Advertising and society - controversies and consequences
Advertising and society - controversies and consequences
Author
Carol J. Pardun
Carol J. Pardun
format
Paperback
Paperback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
20081205
20081205
Description
Advertising is a central aspect of our culture and our economy. Whether it is used in political campaigns or during the Super Bowl, we cannot deny the pervasive nature of the medium. In the classroom it is becoming increasingly true that whether or not students are planning to work in advertising, they will be engaged with it.
Organized in a
point/counterpoint
format, this text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for undergraduate and graduate alike, it features a balance between criticism and practice that is rarely found on the market today.
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