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Advertising as communication - Gillian Dyer
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Title
Advertising as communication
Advertising as communication
Author
Gillian Dyer
Gillian Dyer
format
Paperback / softback
Paperback / softback
Publisher
Taylor & Francis
Taylor & Francis
Language
English
English
UK Publication Date
19821118
19821118
Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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