Advertising by design - Robin Landa

The Second Edition of Advertising by Design has been developed and greatly expanded. It remains the most comprehensive text on creative concept generation and designing for advertising, and includes a number of features that make it an effective tool for instructors, students, or any reader interested in this field. In Advertising by Design, the approach to generating and designing creative integrated-media advertising for brands, organizations, and causes encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.

While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans.


Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston

This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising.


Alan Rado, IADT/Harrington College of Design

The most enlightening textbook on advertising I
ve ever seen. A must-read for any student of the ad biz.


Drew Neisser, CEO, Renegade

So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it
s still all about doing beautiful work.


Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon