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Advertising Campaign Strategy - Donald Parente

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Title
Advertising Campaign Strategy
Author
Donald Parente
format
Paperback
Publisher
South-Western
Language
English
UK Publication Date
20051013

Description

ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

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