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Advertising campaign strategy - Kirsten Strausbaugh

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Title
Advertising campaign strategy - a guide to marketing communication plans
Author
Kirsten Strausbaugh
format
Paperback / softback
Publisher
South-Western
Language
English
UK Publication Date
20140831

Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

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