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Advertising for dummies - Gary Dahl
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Title
Advertising for dummies
Advertising for dummies
Author
Gary Dahl
Gary Dahl
format
Paperback
Paperback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20010915
20010915
Description
Find out how to create big–deal ads on a small budget
Your nuts–and–bolts guide to successful advertising ? and a profitable business Want to drum up business but not sure where to start? Relax! Let expert Gary Dahl show you the ins and outs of advertising ? with no stress, no sweat. From Internet advertising to more traditional media like TV and radio, this practical guide steers your company toward profit and success. Go for the gold!
Discover how to: Devise a realistic advertising budget Maximize your budget with co–op or other shared payment programs Define and position your message Create TV, radio, billboard, and Internet advertising Use "ad–speak" effectively
The Dummies Way? Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear–out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers
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