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Advertising in action - Niven Youngson
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Title
Advertising in action
Advertising in action
Author
Niven Youngson
Niven Youngson
format
Paperback / softback
Paperback / softback
Publisher
Hodder Education
Hodder Education
Language
English
English
UK Publication Date
19890301
19890301
Description
This is an activity based book, supported by illustrations and is aimed at 12-15 year olds covering an important topic in media studies. It looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works - including the role of "watchdog" bodies. Much use is made of authentic materials, and imaginative group and class activities are suggested.
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