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Advertising is dead - long live advertising! - Tom Himpe

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Title
Advertising is dead - long live advertising!
Author
Tom Himpe
format
Hardback
Publisher
Thames & Hudson
Language
English
UK Publication Date
20060918

Description

Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

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