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Advertising to children - M . Carole Macklin
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Title
Advertising to children - concepts and controversies
Advertising to children - concepts and controversies
Author
M . Carole Macklin
M . Carole Macklin
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
19990826
19990826
Description
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
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