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A framework for marketing management - Philip T. Kotler
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Title
A framework for marketing management
A framework for marketing management
Author
Philip T. Kotler
Philip T. Kotler
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20000801
20000801
Description
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.
A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
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