A handbook of business transformation management methodology - Axel Uhl

This book provides an integrative Business Transformation Management Methodology, the BTM, with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.

Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integratesexpertise fromareas such as strategy, risk, andproject management.Covering the formal and informal structures and roles needed for a successful transformation,the authors cover awide range of theory to help understand the phenomenon of transformation.

A'360-degree' view on what business transformation means and how to manage it successfully,this handbook issuitable forbusiness executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource foracademicsinterested in change and transformation management.