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Airline - Jerald R. Smith
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Title
Airline - a strategic management simulation
Airline - a strategic management simulation
Author
Jerald R. Smith
Jerald R. Smith
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20011116
20011116
Description
Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS.
For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at
www.interpretive.com
For courses in Strategic Management, Business Policy, and Marketing Strategy.
Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
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