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All business is local - John A. Quelch

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Title
All business is local - why place matters more than ever in a global, virtual world

Author
John A. Quelch

format
Paperback / softback

Publisher
Penguin Books Ltd

Language
English

UK Publication Date
20120223

Description

John A. Quelch is dean, vice president and distinguished professor of inter-national management at the China Europe International Business School (CEIBS). He was formerly senior asso-ciate dean of the Harvard Business School and dean of the London Business School. He is also a director of WPP and Alere, a member of the Coun-cil on Foreign Relations, and a fellow of the Royal Geographical Society.

Katherine E. Jocz is a consultant and writer on marketing. She was formerly a research associate at the Harvard Business School and director of networks and relationships at Marketspace, a Monitor Group company. She has served as a member of the editorial review board of the Journal of Marketing and the board of directors of the Asso-ciation for Consumer Research.

Type
BOOK

Keyword Index
Internet marketing.|Communication in marketing.|Marketing.|Globalization.

Country of Publication
England

Number of Pages
248

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All business is local - John A. Quelch

Description

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