Alliance brand - Mark Darby

As pressure continues to build on organisations to achieve morewith less, partnering offers tremendous promise as a strategicsolution. However, up to 70% of such initiatives fail to meet theirobjectives. In this book, alliance expert Mark Darby argues that,in the age of the extended enterprise, firms must display apositive reputation and hard results from their alliances in orderto attract the best partners and stand out from the growing crowdof potential allies. Building on this, he introduces the AllianceBrand concept, explores its critical success factors, and shows indetail how to apply it in your organisation.


Darby's straightforward advice and comprehensive maps and toolswill guide you on the journey to fulfilling the promise ofpartnering. The results are higher revenues and reduced alliancefailure rates, along with lower costs and fewer risks. Alliancebrands also have more satisfied staff and partners, and atransparent, audit-friendly process to satisfy increasinggovernance concerns. This leads to sustainable alliance success,and ultimately 'partner of choice' status in your chosen industriesand markets.


That's a compelling return on investment. That's an Alliance Brand.