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An advertiser's guide to better radio advertising - Andrew Ingram
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Title
An advertiser's guide to better radio advertising - tune in to the power of the brand conversation medium
An advertiser's guide to better radio advertising - tune in to the power of the brand conversation medium
Author
Andrew Ingram
Andrew Ingram
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20050422
20050422
Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
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