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Anatomy of a trend - Henrik Vejlgaard
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Title
Anatomy of a trend
Anatomy of a trend
Author
Henrik Vejlgaard
Henrik Vejlgaard
format
Hardback
Hardback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20070901
20070901
Description
The trend bone's connected to the backbone . . . of your market
How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends.Anatomy of a Trenddraws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
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